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Vice President for APAC Ms. Susan Salop
Using the power of videos to empower brands, TubeMogul offers a platform for fast-growing online video advertising.
online video ads are promotional messages that plays before a user views a video on YouTube and other Internet channels. The market for online video advertising constituted by this kind of pre-roll ad is rapidly expanding. Although the US is the largest market for this category, the Japanese online video ad market is also projected to grow to some JPY88 billion by 2017. Why this market is expanding so fast? According to Ms. Susan Salop of TubeMogul, “The infrastructure for Internet services and the viewing environment for devices are well-equipped now, and advertising contact points are diversifying. Amid this trend, Japanese advertisers become more aware that online video advertising helps a lot to change the attitudes of consumers.”
Founded in 2006 in the US, TubeMogul is one of the country’s largest software companies for video advertising. It launched in the Japanese market since 2013. The company’s mainstream appeal is in the category called Demand Side Platform. DSP is a service that allows advertisers to control ad campaigns and optimize ad spending through the Internet. TubeMogul’s DSP is able to place video ads on multiple sites across multiple devices regardless of the format, while optimizing the ad placement and getting exposure with target viewers.
Before joining TubeMogul, Ms. Salop worked for DELL, Google, and Ask.com. She spent 10 years in Japan and worked for Catalina Marketing Japan as Vice President, along with other posts. She received an MBA from UCLA Anderson School of Management.
Founded in 2006, the US-based TubeMogul is a global leader of online video ad platforms,
which now has 15 offices worldwide including Tokyo.
In Japan, over 200 brands and advertisers
already implement TubeMogul’s solutions for brand advertising in various fi elds of industries.
The company developed the online video ad platform based on DSP in 2011.
Boasting excellent performance in targeting, inventory optimization, brand safety, analytics and verifi cation,
it has grown to be one of the largest video ad platforms in the US. The company was listed on NASDAQ in 2014.
This content is the revised version of extract
from "MARUNOUCHI THE PRESS",
which is the appendix of "Nikkei Business Associe"
from May issue in 2015. All rights are reserved.
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